 Who are the rich in this country? What do they do? How do they invest? How did they get rich? Can you ever become one of them? Get the answers in The Millionaire Next Door, the never-before-told story about wealth in America. You'll be surprised by what you find out.
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 A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social-networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity. In Groundswell, two of Forrester Research's top analysts tell listeners how to turn the force of customers connecting to their own advantage. With 25 vivid cases from around the world - from health care to retail to consumer goods to business services - Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether listeners are in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for them, backed up with real-world ROI to prove it works. Groundswell is based on hard consumer data and experience with dozens of companies. The listener will hear how the marketers of Procter & Gamble proved that subtle marketing within a community was four times as effective as television...how Best Buy taps into the intelligence of over a thousand of its employees with its own social network...how Dell has transformed itself by embracing customer insights in nearly every department...and how a South African winery boosted its sales tenfold by tapping into the power of bloggers, YouTube, Facebook, and every other tool in the social technology arsenal. This trend cannot be ignored. Listeners must learn how to ride the wave. There's no going back.
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 Maverick thinker Nassim Nicholas Taleb had an illustrious career on Wall Street before turning his focus to his black swan theory. Not all swans are white, and not all events, no matter what the experts think, are predictable. Taleb shows that black swans, like 9/11, cannot be foreseen and have an immeasurable impact on the world.
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 With enough insider information and a million dollars, you can go broke in a year. "What I am is a realist. I always knew I'd like what I'm doing. Oh, perhaps it would have been nice to be a major-league baseball player, but that's where the realism comes in." "If a graduating MBA were to ask me 'How do I get rich in a hurry?' I would not respond with quotations from Ben Franklin or Horatio Alger, but would instead hold my nose with one hand and point with the other toward Wall Street." "Wall Street is the only place that people ride to work in a Rolls Royce to get advice from those who take the subway." Over the years, as Warren Buffett's influence and affluence have grown, one thing has remained the same - his unpretentious, honest, and optimistic approach toward business and life. Now you can discover life's little secrets of success as revealed by the world's greatest investor. In this wise and winning collection of quotes, writings, and favorite sayings, Warren Buffett speaks on diverse subjects such as investing, the Internet economy, family and friends, running a business, honesty, teaching, paying taxes, and much, much more. It also examines the thinking that prompted the second richest man in the world to give 85 percent of his wealth to the first richest couple (Bill and Melinda Gates) to distribute to charity. Assembled by best-selling author Janet Lowe - and updated to reflect Buffett's life over the past decade - this audiobook includes a wealth of previously unpublished material. This unprecedented peak into the financial genius' wildly profitable philosophy is often surprising, always intriguing, and sparked throughout by Buffett's unique combination of savvy business smarts and wry wit.
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 In the streets of India, camels pull carts loaded with construction materials, and monkeys race across roads, dodging cars. In China, men in Mao jackets pedal bicycles along newly built highways, past skyscrapers sprouting like bamboo. Yet exotic India is as near as the voice answering an 800 number for one dollar an hour. Communist China is as close as the nearest Wal-Mart, its shelves full of goods made in Chinese factories. Not since the United States rose to prominence a century ago have we seen such tectonic shifts in global power; but India and China are vastly different nations, with opposing economic and political strategies - strategies we must understand in order to survive in the new global economy. The Elephant and the Dragon explains how these two Asian nations, each with more than a billion people, have spurred a new "gold rush", and what this will mean for the rest of the world.
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 There's an old saying: if you eat a live frog first thing each morning, you'll have the satisfaction of knowing that it's probably the worst thing you'll do all day. Using "eat that frog" as a metaphor for tackling the most challenging task of your day, the one you are most likely to procrastinate on, but also the one that might have the greatest positive impact on your life, Eat That Frog! shows you how to zero in on these critical tasks and organize your day. You'll not only get more done faster, but get the right things done. In his trademark high-energy style, acclaimed speaker and best-selling author Brian Tracy cuts to the core of what is vital to effective personal time management: decision, discipline, and determination. He reminds us: "The purpose of time-management skills, of eating that frog, and getting more done in less time, is to enable you to spend more 'face time' with the people you care about, doing the things that give you the greatest amount of joy in life."
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 Tim Ferriss is an extraordinary young man on a mission. The 28-year-old serial vagabond and successful entrepreneur has been teaching a wildly popular course at Princeton University for the past four years: a how-to and why-to guide to throwing out the old methods for success (balancing life and work, retiring well, having a great nest egg) and replacing them with an entirely new way of living. The 4 Hour Work Week explains what a lifestyle entrepreneur is and why you should want to become one. It teaches you how to "kill" your job and design a life, the 80/20 rule and how it increases productivity, how to replace your dreams with goals, and more. Listeners can lead a rich life by working only four hours a week, freeing up the rest of their time to spend it living the lives they want.
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 Marcus Buckingham jump-started the Strengths movement now sweeping the work world with his first two blockbusters. Now, he answers the ultimate question: how can you actually apply your strengths for maximum success at work? Research data show that most people do not come close to making full use of their assets on the job. Go Put Your Strengths to Work will reveal the hidden dimensions of your strengths through a six-step, six-week experience that will tell you:
- Why your strengths aren't "what you are good at" and your weaknesses aren't "what you are bad at".
- How to use the four telltale signs to identify your strengths.
- The
simple steps you can take each week to push your time at work toward
those activities that strengthen you, and how to cut out those that
don't.
- How to talk to your boss and your colleagues about
your strengths without sounding like you're bragging, and your
weaknesses without sounding like you're whining.
- The 15-minute weekly ritual that will keep you on your strengths path for your entire career.
As part of the program, you'll use an online Strength Engagement Track, a powerful gauge to measure your level of engagement or your team's strengths. Go Put Your Strengths to Work will open up exciting uncharted territory for you and your organization. Join the Strengths movement, and thrive!
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 Millions of people throughout the world have improved their lives using The Magic of Thinking Big. Dr. David J. Schwartz, long regarded as one of the foremost experts on motivation, will help you sell better, manage better, earn more money, and - most important of all - find greater happiness and peace of mind.
The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don't need to be an intellectual or have innate talent to attain great success and satisfaction - but you do need to learn and understand the habit of thinking and behaving in ways that will get you there.
- Believe you can succeed and you will
- Cure Yourself of the Fear of Failure
- Build Confidence and Destroy Fear
- Use Goals to Help You Grow
- Think Like a Leader
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 Stephen R. Covey's book, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change, has been a top seller for the simple reason that it ignores trends and pop psychology for proven principles of fairness, integrity, honesty, and human dignity. Celebrating its 15th year of helping people solve personal and professional problems, this special anniversary edition includes a new forward and afterword written by Covey that explore whether the 7 Habits are still relevant and answer some of the most common questions he has received over the past 15 years.
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