 Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the 10 Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save 25 cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable - making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world - one small decision at a time. Download the accompanying reference guide.
|
|
 Economic Facts and Fallacies is designed for people who want to understand economic issues without getting bogged down in economic jargon, graphs, or political rhetoric. Writing in a lively manner that does not require any prior knowledge of economics, Thomas Sowell exposes some of the most popular fallacies about economic issues, including many that are widely disseminated in the media and by politicians: fallacies about urban problems, income differences, male-female economic differences, academia, race, and Third World countries. While all of these fallacies have a certain plausibility that gives them their staying power, this makes it even more important to carefully examine their flaws. Sowell holds these beliefs under the microscope and draws conclusions that are sure to inspire rigorous debate.
|
|
 With his characteristic eyebrow-raising behavior, Richard P. Feynman once provoked the wife of a Princeton dean to remark, "Surely you're joking, Mr. Feynman!" But the many scientific and personal achievements of this Nobel Prize-winning physicist are no laughing matter. In addition to solving the mystery of liquid helium, Feynman has been commissioned to paint a naked female toreador and asked to crack the uncrackable safes guarding the atomic bomb's most critical secrets. He has traded ideas with Einstein and Bohr, discussed gambling odds with Nick the Greek, and accompanied a ballet on the bongo drums. Here, woven with his scintillating views on modern science, Feynman relates the defining moments of his accomplished life.
|
|
 Bill Bryson has been an enormously popular author both for his travel books and for his books on the English language. Now, this beloved comic genius turns his attention to science. Although he doesn't know anything about the subject (at first), he is eager to learn, and takes information that he gets from the world's leading experts and explains it to us in a way that makes it exciting and relevant. Even the most pointy-headed, obscure scientist succumbs to the affable Bryson's good nature, and reveals how he or she figures things out. Showing us how scientists get from observations to ideas and theories is Bryson's aim, and he succeeds brilliantly. It is an adventure of the mind, as exciting as any of Bryson's terrestrial journeys.
|
|
 An oddly compelling, often hilarious exploration of the strange lives of our bodies postmortem.
For two thousand years, cadavers (some willingly, some unwittingly) have been involved in science's boldest strides and weirdest undertakings. They've tested France's first guillotines, ridden the NASA Space Shuttle, been crucified in a Parisian laboratory to test the authenticity of the Shroud of Turin, and helped solve the mystery of TWA Flight 800. For every new surgical procedure, from heart transplants to gender reassignment surgery, cadavers have been there alongside surgeons, making history in their quiet way.
In this fascinating, ennobling account, Mary Roach visits the good deeds of cadavers over the centuries from the anatomy labs and human-sourced pharmacies of medieval and nineteenth-century Europe to a human decay research facility in Tennessee, to a plastic surgery practice lab, to a Scandinavian funeral directors' conference on human composting. In her droll, inimitable voice, Roach tells the engrossing story of our bodies when we are no longer with them.
|
|
|
